After the logo committee meeting on 28.8.05 we eliminated all proposals without a description and agreed on the following "4" proposals.
Dave Smith Designs
Description:
Proposal for Remix Brighton designs.
'Dave 4' (lower version 'Dave5' and experiment 'Dave 1') The text, based on MS Sans Serif font, is built out of square modules as well as outlines and streamlined shapes . The 'Remix' text is created from higher and lower case letters. This was initially just for their aesthetic quality, however, it does suggest fluctuation, 'morphing' and creating. Additionally the X is literally being created from the spray of the 'I' which resembles a spraying device. Tiles or squares at the being and end of 'Remix Brighton' act like quotation marks or serifs growing into or out of the text. Similarly the sub text 'Text, Image, Audio and Video' are linked by these square modules. Their style is consistent thought the word, however all their components link and combine together to create the 'Remix Brighton' Identity.
'Dave6' to 'Dave6version6'
This logo is based on 'Dave 4' and retains the sense that is being built out of modular components. These are now housed in dark bristled outlines. The colour scheme is a juxtaposition of artificial and earthier warm colours. These could suggest the duality of Remix Brighton as a virtual place to create (imagery & music) as well as an interface to facilitate real music events and artist collaborations. The singular cross shape is the intersection and overlap of a lower and higher case 'X' and could potentially be used as a recognisable part of the logo and identity. Through a process of tracing, pixelating and autotracing the logo letters metamorphosed from outlines, square modules, and streamlined shapes into more organic panels and mosaics. However these elements are still angular and raw next to the bristled outline strokes. The overall impression is bright and unusual and should convey a sense of what Remix Brighton is about?
'Dave7Version1 to Dave7Version3’
The typography is meant to convey a sense of some of the methodology that was used to create it; 'morphing' and combing letters to create interesting and angular forms. The letter forms overlay an etched black outline which simultaneously unites the logo as well as emphasises its rugged creative feel. The abstract shape to the left of the logo was created from an 'X' and is meant to balance the enlarged 'X' on the opposite side. It would be an unusual and recognisable part of the logo adding a sense of individuality to the identity.
Votes:
No votes
PROPOSAL 1
Dave1.jpg</div> 2136 x 1512</div>
Dave2.jpg</div> 845 x 611</div>
Dave3.jpg</div> 845 x 611</div>
Dave4.jpg</div> 687 x 551</div>
Dave5.jpg</div> 687 x 551</div>
PROPOSAL 2
Dave6.jpg</div> 1754 x 1275</div>
Dave6Version2.jpg</div> 1754 x 1275</div>
Dave6Version3.jpg</div>
1754 x 1275</div>
Dave6Version4.jpg</div> 1754 x 1275</div>
Dave6Version6.jpg</div> 1754 x 1275</div>
PROPOSAL 3
Dave7Version1.jpg</div> 1517 x 462</div>
Dave7Version2.jpg</div> 1563 x 514</div>
Dave7Version3.jpg</div> 1542 x 514</div>
Marcus McCallion Designs
Description:
This is not a logo but an identity that uses a typeface i'm working on currently called Potential
This is a new design, that does not use or remix the previous Remix Reading logo. This is for a number of reasons, primarily of which is the regional nature of these projects. I really liked the original notion of having local creatives working to organise their own community by taking some of the Remix Reading model - but not necessarily it's previous aesthetics [even if it was only as an initial starting point - that could obviously be remixed].
I find the taking an existing RR logo approach quite limiting as the project becomes defined by an existing design that bares no relevance to any new locality. There is something of a 'modernist/imperialist' approach to it that assumes there is a right answer for everyone i.e - take what we have come up with and tweak it so that the branding is recognisable but moved on. Surely the aim of all these copyleft projects is to offer the potential of remixing, not enforce it as a standard.
The remix projects will work best when they invest in and promote diversity and do not seek to become a unity with one universal [if slightly diverse] vision.
I also think there is the potential for confusion if we simply link the notion of remixing, to editing existing ideas within the community. We should be attempting to demonstrate that everything is a potential remix project - and raising awareness and questions on the very notion of ownership/property. I believe the best way to do this is to offer more options that lead to wider possibilities.
Further to that I am an advocate of the creating work of the highest possible standards, and feel part of the wider challenge is to produce work that is at least equal, if not better than commercial/closed work. By demonstrating our ability to offer these standards we are more likely to convince a wider audience to listen, discover and hopefully participate in these important communications / ideas / debates. A well crafted, well thought out proposal that takes into consideration the end user, their skill, knowledge and understanding will also facilitate the take up of remix ideology.
This is why my particular proposal takes the form of a cross platform typeface.
- By creating the identity as a font it is easy for users to download, install and type anything they wish [albeit at present within specific languages].
- It also cuts down on issues of formatting, where some applications cannot read certain files.
- On that point also is the difference between vector and bitmap applications and how they handle information - a font retains all it's original properties in both fields.
- Many applications allow the 'outlining' of fonts [turning it into an image or illustration] allowing the ability to edit or remix. e.g
1. type out desired word/phrase/text
2. outline the font
3. add filters / edit / remix
4. post back up to the community
The shapes of the letterforms are dynamic and fairly unusual. These take certain architectural references from Brighton, such as the curves from the Brighton Pavilion, and reminds the reader of the proximity of the sea with its undulating and smooth sweeps. The distinct but legible design means there is no need to stick to a limited palette of colours to convey allegiances within the remix community.
It's worth baring in mind that this design could work on a secondary level, where we could have a main icon as the logo and the font would support this.
Look forward to hearing any responses, questions, ideas and suggestions.
Votes:
PROPOSAL 4
marcus1.png</div> 587 x 270</div>
marcus2.png</div> 599 x 285</div>
</a>
marcus3.png</div> 624 x 83</div>
- marcus4.png
- marcus5.png
- marcus6.png
- marcus7.png
- marcus8.png